How to leverage social media as a marketing tool. By Abigail Thorpe Instagram launched in 2010, and just 10 years later it has one...

Local content is essential to reaching local markets. By Abigail Thorpe If content is king, then local content is the king’s right hand....

Leverage online sales to grow your business. By Abigail Thorpe Taking your business online can be a lot more simple and affordable than...

How to reach people in the age of smartphones and tablets. By Abigail Thorpe The future of marketing isn’t mobile—it’s the present. Walk...

How to make the transition from selling in-store to selling online. By Abigail Thorpe If current times have proven anything to business...

How to know if your business should make the transition from brick and mortar to online. By Abigail Thorpe The vast majority of shoppers...

Is online really going to outpace brick and mortar? By Abigail Thorpe If the COVID-19 crisis has taught small businesses anything, it’s...

Customer experience is often determined by how customers connect with your brand. Abigail Thorpe A new study by Walker predicts customer...

Marketing isn’t dying, and here’s why. By Abigail Thorpe In a business world with increasing artificial intelligence and mega-giants like...

Personalize your communications and marketing strategy By Abigail Thorpe Think about the marketing emails that inundate your inbox. Odds...

By Abigail Thorpe Formulating your marketing strategy to reach people right where they are can mean many things. From offering products...

Make your website pop with eye-catching design. By Abigail Thorpe We've talked in previous posts about SEO and its importance when...

Abigail Thorpe Content is an essential part of your marketing plan, and it costs 62 percent less than most traditional marketing methods....

It’s more than just a pretty page Abigail Thorpe Websites are standard issue for most businesses nowadays—you’d be hard put to find a...

Do the stars really matter? By Abigail Thorpe Think back to the last time you were looking for a new restaurant or considered purchasing...

“Print media is dead…” we’ve all heard these words repeatedly over the past several years, and in some ways, it’s true.

Take a look around you. Odds are at least half the people in the room are looking at their phone or computer. How many of those screens...

Not Even Close to Dying By Abigail Thorpe When Ray Tomlinson sent the first email in 1971, he set the stage for technological innovation...

By Abigail Thorpe Usually when we think of search engine optimization and building an online presence, our thoughts fly to one entity:...

Making the unexpected work for you By Abigail Thorpe Imagine a giant life-sized melting popsicle on the streets of New York. You’d...